Butcombe Brewery, part of the Liberation Group, is aiming to expand its pub estate to 100 outlets over the next three to five years.

The brewery has undertaken a rebrand under the umbrella of “Truth In Every Taste” and aims to reflect the brewery’s heritage.

According to the company, Butcombe has designed the branding to mirror a strong, independent spirit but “with a humour and artistry that gets right back to the core values” at heart of the brand and beer and the people who started it.

It is also done to show the “commitment and the bravery that it took to start an independent brewery at a time when it was a real risk, way before craft brewing was a lifestyle statement”.

Emmy Webster, marketing manager of Butcombe explained: “This marks a huge step forward for the Butcombe brand, it is as much a reflection of who we are as it is a statement of the development of the Company, our intent for the future and our ambitious growth plans.

“This new direction aligns with our vision of becoming one of the nation’s most popular brewers.”