Beer is bigger than ever in the UK, with more money being spent than ever before and with more breweries per head of the population than any other country in the world.
However, despite being a mainstay in modern culture, there has been something of a disconnect between breweries and those that enable that process. Until now.
The Brewer’s Journal is a brand new bi-monthly publication designed to give UK breweries, distributors, and suppliers an essential insight into the issues that matter to them, and also how to take advantage of this growing market.
Produced by a team with a passion for beer, its production, and the culture surrounding it, The Brewer’s Journal is the new go-to magazine for breweries and retail businesses such as bottle shops.
The Brewer’s Journal gives breweries the latest insights into brewing equipment and associated technologies, as well as the drivers impacting the supply and production of essential ingredients such as hops, malts, and yeast.
Published in print six times a year, and complemented by a fully-fledged website updated on daily-basis, The Brewer’s Journal is essential reading for those involved, or interested, in the UK brewing industry.
The readers of The Brewer’s Journal share a common bond, a dedication to the production and supply of good beer. While this beer may be produced in the UK, it draws on inspiration from across the globe, using ingredients sourced internationally and equipment from a diverse number of manufacturers. And they have the purchasing power to invest.
The primary audience of The Brewer’s Journal are UK breweries. There are approximately 1,300 (1,285) breweries operating in Britain at last count, however this is likely to now be even higher. This is the equivalent to one for every 50,000 people and the largest number since the 1930s and 1940s.
This category is the title’s primary audience and encompasses the major breweries such as Fuller’s, Marston’s and Greene King to growing newer brands such as Beavertown, Weird Beard and Fourpure.
The magazine is also aimed at microbreweries and BrewPubs, are growing trends in the UK, encompassing pubs that brew on site to small start-ups.
In addition, The Brewer’s Journal is produced with retail businesses such as bottle shop owners -companies sell beer for consumption on site and also frequently hold classes on brewing and the culture surrounding breweries and beer.
Each issue of The Brewer’s Journal features comprehensive, and diverse, editorial coverage that ranges news of the latest product launches to in-depth features analysing growth areas of UK brewing. These include:
- Equipment insight: A comprehensive news and feature overview of the latest launches and developments from the manufacturers of brewing equipment and associated equipment and products.
- Regional reports: In-depth features investigating the growth, or decline, of certain regions, the breweries located here, the beers they specialise in, and the economic, legislative or government-led drivers behind this.
- Hop focus: A breakdown of the latest beer launches from the major breweries across the globe.
- Beer business news: A section dedicated to the news that will inform future feature articles. The focus here is news ranging from hop shortages and price increases or decreases to the incentives being offered to fledgling breweries to expand their business.
- Meet the brewer: A classic profile piece but coupled with relevant market intelligence. A look at the background of the business, its journey, its current position regarding the beers it offers, and also where it anticipates growth.
- Meet the beer: An informative section dedicated to one particular beer type or brewing technique each issue. This can range from Pale Ale varieties such as IPA and Saison to Lager, Gose, Lambic, Wheat, Sour and Dark Ales such as Stout and Porter. This will detail the main beers in each section, the market leaders and the newest brews that are having an impact on the market.