BrewDog has set its sights on Australia for the next step of its global expansion plains.
The business has announced the appointment of Zarah Prior as ‘Top Dog’ for Australia.
Prior has worked for BrewDog in the brewery’s Aberdeenshire HQ between 2011 and 2016, rejoining this month with the mandate to identify potential locations for the company’s third international brewery.
An Australian native, Prior previously held the role of ‘Head of People’ for the Scottish business, and also contributed to marketing and business development over four years based at BrewDog’s HQ in Scotland.
Prior explained: “Our Australian Equity Punk community has been crying out for BrewDog to set up shop closer to home, so we are excited to finally be making that happen.
“We’ve thrived on the loyalty that our shareholders and peers have shown over the past 10 years, and we can’t wait to deliver brewery-fresh beers to our Equity Punks and BrewDog fans in Australia!”
“We are open to re-developing an existing industrial site with a 2,000 – 4,000m² built up facility, or alternatively a plot of land able to comfortably accommodate a new build of that size with expansion capabilities in the future.
“However, what’s non-negotiable is finding the right community where BrewDog’s hardcore values and Punk attitude will be fully embraced. Since BrewDog was born, we’ve been on a mission to make other people as passionate about amazing craft beer as we are. Now, we’re bringing that ethos all the way across the other side of the planet, to Oz.”