South American beer Rothhammer has come to the UK thanks to independent drinks business and importer Trilogy Beverage Brands and Petainer.
Trilogy called on Petainer to help with the logistics involved in bringing the beer from Santiago, South America to the UK in the company’s one-way petainerKeg. This journey takes six to eight weeks before the beer reaches the on trade.
Darius Burrows, managing director of Trilogy Beverage Brands, explained: “Due to the significant geographical challenges involved, we had to find a reliable partner who could provide technical support and also ensure the highest product quality in terms of taste and shelf-life.
“Petainer’s lower total cost of ownership has made it commercially viable to ship draught beer from Chile and introduce the Rothhammer brand to British consumers.”
Rothhammer is available to the trade on draught and in bottles on a national basis through wholesale partners such as Matthew Clark Wholesale, LWC Drinks, Nectar Imports, Hills Prospect, Inverarity Morton, HB Clark, and Funky Beers.
Craig Pope, sales director at Petainer, added: “We are delighted to work with Trilogy and provide the end-to-end support required to bring the exciting Rothhammer brand to market here in the UK.
“The growth of craft beer has been a huge opportunity for us, with petainerKeg helping to facilitate the growth of breweries around the world.”