Moor Beer makes foray into cans

The six-figure spend has enabled the brewery to start canning its beers in 330ml vessels.

These are Revival (3.8%), Nor’Hop (4.1%), So’Hop (4.1%), Radiance (5%), Illusion (4.5%), Confidence (4.6%), Return of the Empire (5.7%), and Hoppiness (6.5%).

According to Justin Hawke, founder and head brewer at Moor Beer, the decision to move into canning followed months of research and development.

He explained: “People know about craft beer, but the next thing is quality. That’s the message we need to get out there.

“Breweries can buy a cheap canning line or use mobile equipment but there’s not enough quality control on the beer or the can.”

Hawke added that while the investment was considerable, the company has the confidence that the move will pay off in the long run.

He said: “Beer has to be able to shake off the cheap tinned lager image or those investing in putting their beer in cans are going to suffer.

“We’ve spent a lot but I think we’ve got equipment that enables us to put world class beer in a world class package – and drinkers should be able to tell the difference.

“We went down this long and expensive route to can our beer because, despite general perception, the humble can is the best package for preserving beer freshness. It keeps out light and oxygen, is more environmentally friendly, and safer.”

Moor Beer launches the eight different beers in 330ml cans across a series of public events in London tomorrow (5th September).

Participating venues include Bottle Dog, Kings Cross, We Brought Beer, Balham, Hop Burns & Black, East Dulwich, and The Black Heart Camden.

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