Long Reads
Packaging | Your brand is key
A brand is not simply a logo, it’s much, much more, explains Myles Pinfold, founder and strategic director at WPA Pinfold – a brand design
Tag: branding
Long Reads
Packaging | Navigating Challenges and Seizing Opportunities
While there’s no magic solution, effective brand, design, and marketing strategies strengthen a brewery’s connection with its audience and contribute to sustained success and sales,
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Toast Brewing launches new branding
The new year means a new brand identity and purpose for pioneering anti-food waste brewery Toast Ale as it becomes Toast Brewing. Started in
Long Reads
Branding | Creating authenticity
While some of the mystique may fade for consumers when they discover that their ‘discovery’ beer belongs to one of the industry giants, the statistics
Long Reads
Crafting stand out brands for boutique breweries
For craft beers, breweries would like to think it’s all in the taste. However, it’s the overall appeal that counts! Attracting beer lovers is key
Long Reads
Opinion | Don’t rush your brand identity
Great brand design is subjective and means different things to different people. But the marketing landscape is challenging and when your identity is right, it
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Northern Monk revamps branding
Northern Monk has said it wants to challenge the “perceived notion of what northern is” following a total brand refresh that comprises rebranded core packaging,
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Brewers Journal Podcast #1 | Creating your biggest fan
Complementing great beer with impactful branding, marketing and service are sure-fire ways to not just attract a drinker but, more importantly, forge a bond with
Long Reads
Brand Protection | Act before it’s too late
Craft brewers, creating beer at a value of over £136 million in sales, need to safeguard their trademarks, brand names, trade secrets, and designs due
Long Reads
Starting a Brewery | The importance of brand identity
As a new brewer, your main focus on entering the brewing industry is to work hard to develop unique products that taste and look great.