Bakewell-based Thornbridge has brewed ‘Wednesday Pale Ale’, a 4.4% beer that features Citra and Simcoe, for Sheffield Wednesday Football Club.

The beer was launched on the club’s concourses and in hospitality lounges for the Championship clash with Nottingham Forest this past weekend.

Simon Webster, chief executive officer of Thornbridge Brewery, explained: “When we were given the opportunity to brew the official Sheffield Wednesday beer, we were delighted.

“Our Managing Director Jim Harrison and I have been season ticket holders for years so to have one of our own beers inside the ground is a perfect match!”

Wednesday’s head of catering Rob Cox, added: “We are really pleased to enter into this exciting partnership with Thornbridge Brewery, a renowned market leader on both a national and international scale.

“Establishing this association is a real coup for the club and will further enhance the matchday experience for our supporters, who I am sure will welcome the Wednesday pale ale around the stadium.”

The beer will be available in the ground at all home games and in local pubs with a bottled version on sale at the end of September.

Sheffield Wednesday will be one of the teams looking for promotion this season, alongside the midland’s finest, Aston Villa. That’s as long as they get rid of Steve Bruce, or he learns how to play attacking football (Ed).