In the UK and elsewhere in Europe, there is no shortage of fantastic beer festivals and events to keep the industry busy. And last month one fantastic addition to the brewing calendar returned for its third successful year.

At Kirkstall Brewery in Leeds, brewers from across the land descended upon Yorkshire for ‘The Great Exhibition of Prize Ales’. A unique celebration of the history of brewing, Kirkstall challenged breweries across the UK to dig deep into their local history, and exhibit beers with a link to the past.

Under the stewardship of brand manager Chris Hall and the team at Kirkstall, breweries such as Amity Brew Co, Anspach & Hobday, Buxton, Colbier, Lost Cause, Northern Monk and Theakston joined in to showcase a raft of excellent beer. 

As part of Kirkstall Brewery, Chris has not only worked on such fantastic initiatives, he’s helped develop and convey the story behind the brewery and its beers on a broader basis, too.

But before joining the revered Yorkshire brewery Chris was also part of other respected breweries. And in his career to-date, he’s become a sought after and popular part of the UK’s beer and brewing fabric.

In this episode, we speak to Chris about his admiration and love of locally-made, sessionable beer and how the UK beer scene has changed and evolved during his time working in it.

He outlines that when it comes to showcasing your brewery’s brand, it should communicate your attributes and values and we also discuss why you should always consider the brand story that you want people to know.