German beer brand secures UK retail listing

Hofmeister has struck its first major grocery retail listing as it looks to capitalise on the surge in demand for authentic continental lagers on supermarket shelves. Booths is the first major retailer to list all of Hofmeister’s slow-brewed, cold fermented Bavarian lagers, which will go on sale in all its 25 stores. The deal is described as “a major strategic boost” for Hofmeister that first became a household name thanks to

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