Greene King has announced that Sam Perkins has been appointed chief commercial officer Most recently, he was chief executive officer of Loaf, the luxury home brand. Prior to that, he held senior commercial roles in consumer businesses, including PepsiCo, Nestlé, Tesco and The Very Group. He takes up the appointment on 16 November, succeeding Clair Preston-Beer. She is moving from the role of chief digital and commercial officer to head up