Heineken has appointed Rafael (Rafa) Oliveira as the company’s new CEO. Oliveira will join Heineken from JDE Peet’s N.V., the world’s largest pure-play coffee and tea company, where he has served as CEO since 2024. Following Keurig Dr Pepper’s acquisition of JDE Peet’s, he has been appointed to lead Keurig Dr Pepper’s planned Global Coffee Co. (annual revenue ~US $16 billion), a new publicly traded business combining its coffee operations with