Carling has unveiled its biggest brand refresh in the past 30 years and is aiming to celebrate its heritage while also appeal to “a new generation of drinkers”. The revamp includes a refreshed logo that is designed to balance a “modern, more confident look” with references to Carling’s brewing heritage. These include illustrations inspired by the Carling Brewery, the 100% British barley used to brew the beer and Burton upon Trent,