Are you Omnibibulous or otherwise? 

I’m sure we’ve all been guilty of being a little Omnibibulous from time to time…

Because, as Lotte Peplow tells us, to be Omnibibulous is to drink across a wide spectrum of alcohol beverages. 

Lotte is the Brewers Association’s American craft beer ambassador for Europe. And each year, the Brewers Association carries out a survey looking at trends within the American craft beer industry.

The latest results reveal 94% of weekly American craft beer drinkers indicate they’re drinking at least one other alcoholic beverage category weekly, such as wine, sprits, liquors, seltzer, cider, and flavoured malt beverages. 

And with the increase in popularity of such beverages comes increased competition for beer, too.
In this podcast, we hear from Lotte about the trends and challenges facing US breweries, and how we can all adapt as a result.