The Lupulin Exchange is partnering with Yakima Chief Hops (YCH) to increase spot market flexibility in the European brewing market.

The Lupulin Exchange is a community-driven marketplace platform that empowers commercial brewers to balance their hop inventory and provides an open platform for all brewers, merchants and growers to buy and sell hops.

European brewers, growers, and merchants will soon be able to buy spot hops, list inventory available for purchase, gain access to market conditions, create Hop Alerts, and make secure, convenient transactions through the Lupulin Exchange platform.

Utilizing Yakima Chief Hops’ established global network and international infrastructure, Lupulin Exchange will have the ability to facilitate balance in the new market and increase efficiency for European brewers. 

Yakima Chief Hops strives to add value to brewing customers and supports new channels of business for breweries. Partnering with The Lupulin Exchange embodies the organization’s commitment to transparency and connection among hop producers and brewers.

The open marketplace platform is a valuable asset to merchants, growers and breweries alike in navigating the evolving supply and demand of a critical ingredient in the brewing process. 

“Supporting European brewers has always been a dream at LEx, but we didn’t have the resources to do so on our own. After collaborating with my friends at YCH on several smaller projects, it became obvious that we share the same values and have the perfect blend of synergies needed to extend the platform to Europe,” explained John Bryce, Founder and CEO of Lupulin Exchange.