The UK beer landscape looks a lot different today than it did ten years ago. We’ve seen breweries and trends come and go. But certain names have stood the test of time by focusing on one thing: quality.

Today’s guest is someone who transitioned from a decorated homebrewing career to founding one of the most respected independent breweries in the country. Based in Finchampstead, Berkshire, Elusive Brewing is officially hitting double digits in 2026.

To help mark their 10th anniversary, which they’re celebrating this very week, we caught up with brewery founder Andy Parker.

An award-winning brewer, and the producer of countless award-winning beers, we discuss how the brewery has developed in the last decade. Andy outlines the importance cask beer plays in their range and why the ongoing popularity of their Oregon Trail West Coast IPA is a nice problem to have.

We also discuss how his approach to business has evolved over the years and find how Andy and his excellent team are marking their 10th anniversary – all with a little help from some friends they’ve made along the way…..