Talk title: Know Your Brand’s Place (And Own It)
Your beer is good. Your branding looks great. So why isn’t the brand growing?The reality for many breweries is that great beer and great design are no longer enough on their own. The brands making progress today are the ones that understand exactly where they belong in the market, who they’re for, and how they consistently show up for those people. Join the Brand Weaver Collective, a group branding and marketing geeks who are unapologetically passionate about beer, as we lead a panel on what it takes to build a brewery brand with real relevance and staying power. We’ll start by tackling the big question: who is your brewery really for? Are you a local staple or a global niche? Understanding your place is the foundation for every move that follows.

Once that’s nailed, we’ll dig into how to build a brand world that brings that positioning to life across every touchpoint. Everything from packaging and social media to taprooms, events and membership programmes. This talk is guaranteed to be packed with practical insights, real life examples, and a dash of giggles! Want to build a brewery brand that attracts the right people, builds unwavering loyalty and helps you to grow? Add this panel to your calendar now!

Location: Main Stage
Time: TBC

A brand strategist, designer, illustrator, and proper beer obsessive, Matty helps breweries build distinctive brand worlds that feel clear, confident, and commercially strong. Originally from Sydney and now based in London, he has turned his love of indie beer into a career, working with breweries including Pillars, Two Flints, and even Goose Island. Matty specialises in bringing strategy to life through identity design, illustration, packaging, and visual worlds that help breweries stand out long before the first sip is even taken. As part of the Collective, he heads up the design side of projects, helping turn big ideas into brands people recognise, remember, and actually want to drink.