The non-alcohol beer sector remains in impressive growth across Europe with volumes up by 5.87% in 2025 and by 38% since 2020, new research shows.
The latest findings from The Brewers of Europe were published in the group’s ‘European Beer Trends’ report, which revealed that today, one in every twelve beers consumed in the European Union is non-alcoholic.
The report outlined that while beer production and consumption continued to decline in 2025, Europe’s brewers are adapting to changing consumer preferences through innovation, with non-alcohol beer continuing its remarkable growth, and hospitality’s share of the overall beer market showing some signs of stabilising after years of falling.
Across the European Union, beer production fell by 2.9% and beer consumption by 3.2% compared with 2024, reflecting continued economic uncertainty and cautious consumer spending. Since 2019, production has declined by 8.6% and consumption by 9.2%, illustrating the ongoing challenges facing Europe’s brewing sector.
Julia Leferman, Secretary General of The Brewers of Europe, said: “Beer is much more than what is poured into a glass. It brings people together while supporting farmers, brewers, hospitality businesses and local communities across Europe.
“Even in a challenging economic environment, our sector continues to innovate and respond to changing consumer expectations. The continued growth of non-alcohol beer shows how brewers are evolving to offer consumers more choice and opportunities to moderate than ever.”
The report also highlights some encouraging signs for Europe’s hospitality sector. After years of decline in on-trade consumption, the share of beer consumed in pubs, bars and restaurants stabilised again in 2025, underlining beer’s important contribution to Europe’s hospitality businesses and social life.
Despite the challenges, brewing remains one of Europe’s leading agri-food sectors. Around 10,000 breweries operate across Europe, supporting approximately 2 million direct and indirect jobs and generating around £44 billion (€52 billion) in annual value added through strong links with farming, manufacturing, hospitality and tourism.
