Reading Football Club has Siren Craft Brew as its new ‘Official Local Brewing Partner’ with the Berkshire brewery’s beers pouring at the Championship club’s Fan Zone.

Through the agreement, Siren will have a prominent presence in the Fan Zone at the club’s Select Car Leasing Stadium, giving Royals supporters the ability to enjoy a selection of locally brewed beers ahead of every home fixture.

Among the Siren beers available to supporters will be Lumina Session IPA, alongside Show Your Stripes – a lager created in collaboration with the University of Reading and inspired by its famous Climate Stripes.

The Climate Stripes have become recognised around the world as a powerful visual representation of our changing climate, and are a campaign Reading Football Club has also been proud to support and promote over recent years.

Tim Kilpatrick, chief revenue officer at Reading Football Club, said: “We’re delighted to welcome Siren Craft Brew as our Official Local Brewing Partner.

“Siren are a fantastic Berkshire success story and have already built a great connection with many of our supporters, so we’re really pleased to bring their beers into the Fan Zone on matchdays.

“We want the Fan Zone to continue developing into a real destination for supporters before kick-off, and having a quality local brewery like Siren involved is another important part of that.

“We’re looking forward to working closely with the Siren team throughout the season, including some fun activations for Royals fans along the way.”

Andy Nowlan of Siren Craft Brew added: “We’re incredibly proud to be officially connected to Reading FC. Our customers, teams and local community have overlapped for so long, it feels like a very natural fit, and a privilege as an independent brewery to have this opportunity.

“Royals fans can expect not just brewery-fresh beer on matchdays in the Fan Zone, but plenty of other rewards and surprises throughout the season. We can’t wait to get started!”