BrewDog has launched a new series of beers aimed at supermarket retailers.
Liquid Visions is described as a new premium craft beer series created to bring “big flavour, bold design and fresh excitement” back to the beer aisle.
The series that will roll out now and through October across retail shelves, are a four-beer line-up that the company said is built for discovery, shelf impact and modern craft drinkers.
Liquid Visions, they said, gives shoppers an easy entry point into premium craft beer while giving retailers a high-impact, flavour-forward range that brings colour, creativity and energy to the category.
The first Liquid Visions beers are rolling into Tesco this week before expanding across major UK grocery retailers, with a second wave arriving from 21st September.
BrewDog has launched a new series of beers aimed at supermarket retailers.
Liquid Visions is described as a new premium craft beer series created to bring “big flavour, bold design and fresh excitement” back to the beer aisle.
The series that will roll out now and through October across retail shelves, are a four-beer line-up that the company said is built for discovery, shelf impact and modern craft drinkers.
Liquid Visions, they said, gives shoppers an easy entry point into premium craft beer while giving retailers a high-impact, flavour-forward range that brings colour, creativity and energy to the category.
The first Liquid Visions beers are rolling into Tesco this week before expanding across major UK grocery retailers, with a second wave arriving from 21st September.
The beers include IPA Dive Bar (6% ABV), Double Hazy IPA Krush Test Dummy (8% ABV), Saturated IPA Strange Bines (7% ABV) and Pacific Parallax (6.3% ABV), which is a DDH New Zealand Pale Ale
Rajnish Ohri, president, International, Tilray Brands, said: “BrewDog continues to demonstrate the strength of its brand, the quality of its brewing expertise and the power of its consumer-led innovation.
“Liquid Visions is an important retail launch that builds on BrewDog’s recent success at the World Beer Awards and brings together award-winning craft, distinctive design and strong grocery execution to create a compelling new platform for consumers and retail partners.
“This is the kind of innovation that reinforces BrewDog’s leadership in craft beer and supports Tilray Brands’ broader international beverage strategy as we continue to build a global portfolio of high-quality, category-leading brands.”
