Manchester-based Joseph Holt, one of Britain’s oldest independent breweries, has given its cask range a new-look as part of a long-term commitment to the beers.

Joseph Holt`s Mild, Two Hoots, Chorlton Pale Ale and Fool’s Gold have undergone a rebrand while its IPA is now known under the new name of Spun Gold.

The relaunch, that coincides with Cask Ale Week, comes at a time when these traditional beers are being enjoyed by new generation.

Phil Parkinson, head brewer at Joseph Holt, said: “At Joseph Holt, we are passionate about brewing cask ale which we see as the foundation of the brewing industry in this country – not least among independent brewers like us.

“As part of our dedication to our rich selection of cask ales  we thought we would give the brands a refresh  with new logos and  pump clips.

“All of which will make our range stand out to new cask ale drinkers while absolutely honouring the heritage, character and taste of these distinctive and timeless beers.”

The company’s range of cask ales reflects a spectrum of flavours: from the black and crystal malts with rich notes of caramel and coffee in Joseph Holt Mild (3.2% ABV). To Two Hoots Golden Ale (4.2% ABV): A light and refreshing golden beer made with Cascade whole hops, delivering a distinct citrus aroma.

The rebrand comes at a time when independent and regional breweries like Joseph Holt want the government to recognise cask ale as “Living Heritage”,  a traditional practice or product that has been passed down through generations and is still made and enjoyed today.

It is also hoped that UNESCO will give British cask ale “Intangible Cultural Heritage” status.  This recognises traditions, skills and customs that are culturally important.

Phil Parkinson added: “Our range of cask ales deliver the most satisfying and traditional of pub brews and lie at the heart of Joseph Holt`s catalogue of award-winning beers.

“This rebrand reflects our continued commitment to making this traditional beer and passing on its legacy to the next generation.”