BrewDog have partnered with West Ham United Football Club to create a new beer that involved the club’s supporters throughout the process.
Boleyn Brew is a 4.5% oat lager that offers up tropical fruit and citrus notes on a smooth, bready lager base.
To create the beer BrewDog invited a diverse group of supporters into the process from the beginning, asking them what a true West Ham beer should taste like, look like and stand for.
After fan consultations produced a shortlist of names, supporters voted for Boleyn Brew, which is a nod to the Boleyn Ground and the memories, matchdays and moments that continue to unite generations of supporters.
According to BrewDog, supporters came back again and again to three ideas: history, heritage and unpretentious character.
The can design features the iconic Boleyn Gates, connecting every pour back to the ground where so many supporters’ memories were made.
West Ham legend Carlton Cole said: “After being part of Claret & Brew last season, I loved seeing the fans take this one even further and make a beer they can truly call their own. Boleyn Brew has the heart, loyalty and character of West Ham all over it.
“It is made by Hammers, for Hammers, and I cannot wait to raise a pint of our beer at London Stadium this weekend!”
Stuart Harrison, chief sales officer at BrewDog, added: “At BrewDog, we believe the best beers are built with the people who drink them. Boleyn Brew is exactly that: a beer shaped by West Ham fans from the first tasting conversation to the name on the can.
“It captures what makes this club special — heritage, passion, loyalty and a brilliant matchday atmosphere — and it is the kind of fan-first partnership we are proud to bring to life. We cannot wait to pour the first pints at London Stadium this weekend.”







