The popularity of no-and-low alcohol, as well as the resurgence of fruit-forward beers, are proving to be the headlines in brewing that simply won’t go away. And for good reason, too.

Consumer demands are changing across the globe and it’s up to brewers to cater for these evolving tastes.

As CEO and president of the World Brewing Alliance (WBA), Justin Kissinger has seen first-hand how these sectors remain in growth and also how the industry is reacting in kind.

The WBA represents 70% of the world’s beer production and brings together brewers such as ABInBev, Molson Coors, Heineken and Carlsberg and brewing trade associations from around the world, with Kissinger observing how businesses are adapting to cater for consumers across the new drinking landscape.

Kissinger has extensive experience as a senior leader at the intersection of business, government and international affairs, including work at Heineken and the U.S. House of Representatives, and his brings that expertise to representing the beer category that he knows and loves.

In this episode he talks about what excites him in modern beer and explains why, as consumer drinking habits change and evolve, he’s imploring breweries take grasp the opportunity presented to them.