Greene King has announced that Sam Perkins has been appointed chief commercial officer
Most recently, he was chief executive officer of Loaf, the luxury home brand. Prior to that, he held senior commercial roles in consumer businesses, including PepsiCo, Nestlé, Tesco and The Very Group.
He takes up the appointment on 16 November, succeeding Clair Preston-Beer. She is moving from the role of chief digital and commercial officer to head up Greene King as chief executive officer when current chief executive officer, Nick Mackenzie leaves the business at the end of February after almost eight years in charge.
Welcoming Perkins to Greene King, Preston-Beer said: “Sam’s extensive experience brings a wealth of key capabilities including commercial and trading experience, customer brand and growth leadership, and loyalty and digital deployment.
“We are looking forward to working together to deliver the clear strategic plans for long-term, sustainable growth for Greene King’s pubs and breweries, people, customers and communities.”
Andrew Plunkett, chief data and technology officer, will also join the Greene King executive board from 2027 to reflect the strategic importance of data and technology.
