The move has resulted in a cleaner, sharper look for the badge and label of the beer, which has been a 3.6% staple since Fuller’s acquired George Gale in 2005.

According to the company, the revamp will help the beer refresh its presence on the bar and “attract new consumers” to the brand.

The beer, which takes its name from the Admiral hops used in the brew and also its close relationship with the charity Seafarers UK, will continue to contribute to the charity through each sale.

Jane Jones, head of marketing at Fuller’s, added “Seafarers has been a mainstay of our cask ale range for 10 years and is one of our most sessionable beers.

“Hopefully the new, contemporary look will communicate this on the bar and encourage new customers to try this excellent brew”.

Earlier this year, Fuller’s launched Oliver’s Island, the only gold cask ale in the brewery’s portfolio.