Asda broadens beer offering with 25 new additions from 13 breweries

The supermarket chain is now offering beers from Deeside Brewery, Eden Mill Brewery, Jaw Brewery, Knops Brewery, Lerwick Brewery, Stewart Brewing, Loch Lomond Brewing, Wooha Brewing and West Brewery.

These join other new lines from Isle of Arran, Isle of Skye, Loch Ness and Kelburn.

Asda has worked with Craft Beer Clan on the expansion, which is worth £850,000 to the breweries involved.

Brian O’Shea, Asda’s regional buying manager for Scotland, said it was clear that customers are “trading up to more premium beers, particularly ones which come from local brands”.

He added: “The new lines we have launched are all premium quality and will give customers a new more local choice, with a variety of flavours to suit every palate and occasion.”

Heather McDonald, head brewster and owner of WooHa Brewing Company, added: “We are delighted to have secured our first major supermarket listing with Asda thanks to our relationship with Craft Beer Clan.

“Although we’re currently one of the youngest microbreweries in Scotland having just celebrated our first anniversary, this new deal is a great example of the supermarkets commitment to supporting Scottish suppliers no matter how big or small the brand.

“Scottish provenance and taste is important, but what makes our lager and ales stand out from the rest is that we put a modern twist on traditional brewing by using scientific knowledge of microbiology to create modern hop strains, alongside state-of-the-art equipment.”

Chris Miller, director at the Craft Beer Clan of Scotland, explained that the company works hard to promote Scottish craft beer at home and abroad, and said it was “fantastic” that it has been able work with a major retailer such as Asda.

“The craft brewing sector is renowned for its collaborations, so to be able to bring so many new brand listings to the supermarket stores across Scotland has been a great opportunity as we continue to build on Scotland’s reputation as a world-class producer of drink,” he added.

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