Birmingham-based Attic Brew Co have announced the launch of their ’Local Beer Here’ campaign, a new designed to celebrate the experience of enjoying local beers.

The campaign aims to emphasises the unrivalled freshness found in every sip of their beers due to their locality.

While many other beers in Birmingham’s bars can endure lengthy journeys from distant breweries, Attic Brew Co. takes pride in brewing just round the corner from where it’s served, ensuring an authentic taste of local craft.

“It’s not always clear where the beer in your glass comes from, with most major brands being produced hundreds of miles away” said Oli Hurlow, one of Attic’s founders.

“Drinking local beer is better for the environment and better for our communities. Our beers are all made in Birmingham, just round the corner from most of our customers.”