London Wine Fair has announced a “landmark partnership” with BREW//LDN for the upcoming 2026 show, marking the introduction of a dedicated space for craft beer and cider for the first time in the event’s 45-year history.
For 2026, BREW//LDN will bring its first 100% trade-dedicated area to London Wine Fair, providing an exclusive platform for craft beer and cider producers, they said in a statement.
The collaboration, they said, responds to growing demand from both BREW//LDN exhibitors, who have sought a trade-only environment, and London Wine Fair’s audience, who have increasingly called for artisan beer and cider content as buying remits expand.
The inaugural BREW//LDN section will accommodate up to 50 exhibitors; 50% of stands are already sold, underscoring strong industry interest in this new initiative.
Breweries and cideries who have confirmed to date span both UK and international producers and include: ABK Beer; Arbor Ales; Attic Brew Co; Big Hug Brewing; Chance Cider; Cold Town Beer; Freedom Brewery; GoodH Brewing Co; Lonkero; Lost in Town Brewery; Napton Cidery; Red Fin Cider; Seven Bro7hers Brewery; Showerings Cider; Tap Social; and Twice Brewed Brewhouse.
BREW//LDN will be located adjacent to Signature Serve – in which Walthamstow based Pillars Brewery is exhibiting – and the No & Low section of the show.
Jack Fallon, co-founder of BREW//LDN, commented: “We set up BREW//LDN 15 years ago, and since then the craft beer scene, and wider drinks market has evolved significantly.
“Recently, exhibitor feedback has been that the real value lies in trade – meeting key decision-makers and generating lasting business opportunities – which has led to this collaboration. London Wine Fair is a show I have long admired, and we are excited to join them to deliver the UK’s best – and most relevant – drinks trade show for the industry.”
Hannah Tovey, head of London Wine Fair, added: “This exciting addition will further cement London Wine Fair’s reputation as the UK’s leading event for drinks professionals, reflecting evolving consumer trends and the increasing convergence of wine, spirits beer, and cider in terms of buying responsibilities.
“The artisanal nature of these exhibitors will complement our wine and spirits exhibitors and provide an additional draw for our visitor audience.”
