Brew//LDN is returning next month and organisers have said it provides the “perfect platform” for independent brands to showcase their products and connect with a broad audience of potential advocates.

The festival will welcome over 12,000 guests across three sessions, including 3,500 trade guests in the dedicated trade session, making it an unmissable opportunity to reach exactly the right audience of beer enthusiasts, the company said.

“Our guests are the early majority who are keen to discover new brands and hero them within their peer group,” said Toby Chantrell, one of the festival’s founders.

He explaed: “They have the highest propensity to turn into loyal brand advocates with high levels of repeat engagement. They are honest about not being experts, and are hungry to learn more about the products they consume. They sit in the mainstream, but like to explore new experiences.”

The organisers added that exhibiting at Brew//LDN provides a unique opportunity to showcase small and big brands to this target audience, with a “bull’s eye” age group of 31-35 and a high disposable income, making them leaders in their social groups.

In addition to showcasing their products alongside 100+ craft beer and cider producers, exhibitors will also have the chance to feature other drinks from artisan seltzers to craft spirits. Premium street food and top DJs will also top off the experience, creating an immersive and exciting event that attracts visitors from all over the country.

“Brew//LDN offers a range of marketing and promotional opportunities to exhibitors, including social media and email marketing, press releases, and coverage in the festival’s programme. With our extensive marketing campaigns, we help exhibitors reach an even wider audience, building brand recognition and driving sales”, they added.

The festival is also leading their accelerator programme for the second year. The 12-month programme is the perfect opportunity for new and innovative brands to gain exposure to buyers and consumers and reach a wider audience.

The programme is open to independent businesses producing beer, cider, seltzer, spirits, or no/low-alcohol drinks, and that have been in business for three years or less. To be eligible, brands must have a unique brand story and a clear plan of where they are looking to be in the next five years.

Brands who applied by 3rd April are now shortlisted to feature on their new ‘Introducing’ bar, which will give the chance to exhibit to brands that can’t yet afford a whole stand. In exchange for four kegs of stock, the brand will be poured and sales will be recorded at the event by Brew//LDN staff. Breweries will also present their brands to the judging panel at the show to share their plans and aspirations.

“We want not only to celebrate the craft beer and cider industry but also to provide a platform for new and emerging independent businesses to showcase their products and connect with consumers and buyers”, added Chantrell.