BrewDog has secured the contract to become the stadium and club official beer partner for West Ham United and the London Stadium.

BrewDog’s ‘headliners’ beers that include Lost Lager, Punk IPA, Hazy Jane, Cold Beer, Wingman, and Black Heart will start pouring at London Stadium from June, ahead of major events including Sam Fender, Iron Maiden, and the London Athletics Meet this summer. 

BrewDog beers will also be pouring at West Ham United’s home games, starting next season. In addition to its most headliners pours, BrewDog’s alcohol free range will also be available at the venue.

Nathan Thompson, Executive Director of West Ham United said: “At West Ham United, we take great pride in our progressive and collaborative approach to partnerships, and BrewDog is an ideal fit to help us deliver bold, engaging activations that resonate with our fans.

“I’m particularly looking forward to seeing the progress of the grassroots teams supported through this partnership throughout the season.”

On the new partnership, Lauren Carrol, Chief Operating Officer, at BrewDog commented: “BrewDog is all about creating unforgettable moments with great beer, and this collaboration will allow us to elevate fan experiences ahead of a summer full of events at Queen Elizabeth Olympic Park.

“We have such an eclectic range in our headliner series, it’s the ideal pairing to London Stadium’s super varied and equally as colourful lineup of events.”

Graham Gilmore, CEO of London Stadium, commented on the partnership: “We’re proud to be partnering with BrewDog, a brand that shares our energy, innovation, and passion for delivering world-class experiences.

“We are excited to see this partnership come alive ahead of this summer at our iconic venue and look forward to a successful relationship for years to come.”