BrewDog, owned by Tilray Brands has started a £1 million bar tab at participating BrewDog pubs from today.

The promotion, running through September 30, 2026, the bar tab gives customers signed up to their BrewDog’s Treats loyalty platform two free pints per person.

Irwin Simon, Chairman and chief executive officer, Tilray Brands, said: “The greatest moments in sport are not defined only by the scoreline or the team that lifts the trophy; they are defined by the people who come together to share them.

“At Tilray Brands and BrewDog, we believe great brands create experiences that bring fans together, and that is exactly what this celebration is about. Football has an extraordinary way of filling pubs, sparking conversation and turning every match into a shared moment.

“The £1 million bar tab is our way of keeping that energy alive for fans, giving people more reasons to gather, raise a pint and celebrate the spirit of sport together.”