Brewers Journal Podcast #1 | Creating your biggest fan

Complementing great beer with impactful branding, marketing and service are sure-fire ways to not just attract a drinker but, more importantly, forge a bond with them for life. Velo Mitrovich delves deep in the subject for our inaugural Brewers Journal Podcast, the first in a new fortnightly series. 

We all know how competitive shelf space is, so it’s imperative to not only produce excellent beer, but back it up with strong, standout branding, argues Velo Mitrovich, host of the new Brewers Journal podcast.

But yourself in this position. The clock is ticking. She’s staring at her choices in a pub; he’s looking at the shelf of a bottle shop. Are they going to pick your beer or the other brewery’s? To lure in that first-time buyer, what you have on the outside of your can or bottle can be just as important as what is inside.

In this first episode of the Brewers Journal Podcast, Magic Rock, Cloudwater and Beavertown speak about their own beer branding and marketing. By telling a compelling story through branding and positioning – which all three have done – you’re going to connect with a certain kind of person.

f you do this right – through great beer, branding, marketing, and service – they’ll become your biggest fans and evangelists. And in fact, if you do this really right, you’re going to turn some people off – but that’s okay. To find out why, just listen to the podcast.

Velo Mitrovich of Reby Media and MC of the recent Brewers Congress, will explain all in this entertaining and informative episode.

Image: Nick Dwyer/Beavertown

ARTICLES
PODCASTS