Broughton Ales, the award-winning Scottish brewing business, is accelerating its international growth with its Old Jock Scotch Ale now available in various export markets.
The company has utilised export expertise, networking opportunities and tailored support offered by the Department for Business, Innovation, Science and Trade (BIST) to tap into growth markets such as France, Sweden, Italy, Germany and China.
Broughton Ales has also identified New Zealand and Canada, two countries whose imports of UK food and drink increased between 2024 to 2025, along with India as priority markets for further expansion.
Following a series of introductions and meetings with prospective distributors facilitated by BIST, the company is on course to begin trading in New Zealand later in 2026.
David McGowan, the company’s director, said the move “reflects years of resilience, determination and a willingness to seize new opportunities”.
He said: “Building an export business doesn’t happen by chance. Like many small businesses, we’ve faced our share of challenges – from securing investment and managing cash flow to navigating uncertain trading conditions.
“What BIST has provided is far more than advice; it’s opened doors that would have otherwise taken years to access. The introductions, market insight and practical support have given us the confidence and connections to grow internationally and compete in international markets.”
The UK, New Zealand and Canada, along with nine other economies, are members of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).
CPTPP is a free trade agreement that aims to reduce or eliminate tariffs on the vast majority of goods traded between member countries, including beer.
When Broughton Ales starts exporting to New Zealand it will benefit from 0% tariffs under CPTPP. Due to the UK’s new trade deal with India, which entered into force in July, the company will also benefit from reduced export tariffs.
The 110% levy on beer in India will taper to 70% over the next 10 years, with the first cut (to 97.4%) having already been made. Following Canada’s recent ratification of the UK’s accession to the agreement, it will also benefit from 0% tariffs on exports to the North American country when CPTPP enters into force on 1st September.
Gowan added: “Scotland has a fantastic reputation for quality and craftsmanship, and we’re proud to be carrying that reputation overseas. We have a saying, you’ve tried Scottish whisky, why not try a Scottish beer.
“Every new market represents an opportunity to tell the Broughton story to a new audience. We’re no longer just thinking about exporting; we’re actively building a sustainable international business.”
Lord Leong, minister for small business and enterprise, said: “This is a fantastic example of how UK businesses can convert export potential into commercial success with the right support.
“Through our Small Business Plan, we are backing ambitious firms like Broughton Ales to reach new markets, increase exports, and strengthen the global reputation of our world-leading products.”
