Cornish brewery Dynamite Valley has revealed a bold new brand identity created by Falmouth-based design agency Kingdom & Sparrow, marking the next chapter in the brewery’s story as it opens two new mini-taproom and events spaces at Gray’s Wharf, Penryn and on The Moor in Falmouth. 

The partnership brings the relationship between the two companies full circle: Kingdom & Sparrow first developed Dynamite Valley’s brand back in 2015, working with the founders to create the distinctive illustrated style and hand-drawn bottle wraps that quickly became a hallmark of the brewery.

Now, ten years on, Kingdom & Sparrow have given the brewery a bold new look – one that can sit alongside competitive modern craft beers and broaden the brewery’s audience and match the exciting new direction for the owners. The signature bottle wrap still remains, but has been given a colourful update, with an extensive palette across the range in earthy and natural tones that retain their vibrancy. 

Based in Ponsanooth, Dynamite Valley’s heritage is rooted in the history of Kennall Vale, once home to the 19th-century gunpowder works that gave the brewery its name; the rebrand reflects both where the brewery’s come from and its ambitions for the future. A decade after first launching, the brewery continues to draw inspiration from the valley’s legacy of explosive innovation and personality, qualities that still define its beers today.

To capture this spirit, Kingdom & Sparrow’s team immersed themselves in the brewery’s surroundings, gathering true textures and impressions from the rocks, buildings and landscape to create a direct connection with the valley.

These details then informed the creation of the new brand assets, including bold handcrafted lettering and a striking emblem featuring three viaduct arches; symbolising the brewery’s three current owners, linked by an iconic spark of energy at its heart – a unique asset that frequently appears throughout the brand.

The refreshed identity coincides with Dynamite Valley’s expansion into both a new riverside taproom at Gray’s Wharf in Penryn and central spot on Killigrew Street in Falmouth, providing two new vibrant spaces for beer lovers, music, and events. Further setting it into the heart of the local area and community in Cornwall that gives the brewery its home. 

Image credit: Milly Fletcher