Nearly six million extra pints are expected to be poured this Saturday during England’s World Cup Quarter Final clash with Norway.

The tie is latest in a run of games to have had a positive impact on beer sales since the tournament kicked off last month.

Emma McClarkin, CEO of the British Beer and Pub Association, said: “Without doubt, the pub remains the best place for fans to come together and cheer on England which is why we expect up to 5.5 million extra pints to be sold this Saturday during the England-Norway match. 

“As anticipation for the quarter finals builds, it’s important to remember what our teams have in common. Both England and Norway pay some of the highest rates of beer duty in Europe, with England fans paying twelve times more than Spain. 

“We’re asking the Government to bring permanent relief to the sector by bringing beer duty in line with the European average and implementing a meaningful draught discount, keeping pints affordable and pubs the home of live sport.”