From its small original location to now, Scottish independent craft brewer, BrewDog, continues to surprise all. While once upon a time its boast to be the world’s largest beer brand seemed to be 1am, too-many-pints, talk, it now seems to be on track to get there.
In the UK, Brewdog has launched a bond offer on the industry-leading platform, Crowdcube.com. A previous BrewDog bond hosted by the platform achieved its ambitious goal of £10 million in a record 24 days.
In both North America and in the UK, it has recently launched new investment schemes.
BrewDog’s latest raise on Crowdcube features a BrewDog-only method for compensating those who take out a Bond, via a fixed interest rate of 6% p.a. gross, across four-years, paid out half in cash and half in beer. Interest payments will be made twice a year and the beer component can be redeemed at BrewDog’s online shop and/or through BrewDog’s 90+ UK bars.
According to BrewDog, it is seeking to raise funds in order to continue its record-breaking growth. The beer company is currently the leading craft brewery in Europe, but holds the ambition to become the biggest in the world, and money raised via the new BrewDog Bond will help it creating projects to reach this goal. These include expansion into India, with plans to open a bar in Mumbai, as well as opening a brewery in Australia by the end of this year.
“The BrewDog Bond is another way for people to get involved in our future as one of the UK’s leading brands, and we won’t stop until we become the number 1 craft brewery. Globally. And in terms of that goal – we’re just getting started,” says co-founder James Watt.
Each BrewDog Bond will cost £500.
In the States, BrewDog is seeking North American investors in the third round of its Equity for Punks crowdsourcing campaign to fund three major domestic projects, according to BrewBound.
With funds from this round of investment, BrewDog USA will open a production facility in California, launch its distilling company stateside and expand its hotel, the DogHouse, by adding lodges constructed from repurposed shipping containers and “popup kennels” to its three pubs in Columbus, Ohio and one in Indianapolis.
“The community we’ve built in the US in just three years is more than we could have dreamed,” said BrewDog co-founder James Watt. “It is because of our people that we’re growing faster than ever, and we refuse to sacrifice anything to maintain that growth.”
Shares cost $60 and can be purchased individually or in investor platforms through May 2020. In exchange for purchasing shares, investors receive access to limited-edition beers, BrewDog merchandise and stays at the DogHouse in Ohio.
BrewDog employs over 1,500 people in over 90 locations worldwide, with three world-class breweries in Ellon, Scotland, Berlin, Germany and Columbus, Ohio, which collectively export to over 60 markets globally.
