The new 5.3% beer follows on from the launch of its’ Montana Red’ ale late last year.

Available from tomorrow (5 January) the beer is the strongest Fuller’s keg number to date and features “intense hop bitterness balanced by complex cereal malt flavours, creating a satisfying and refreshing beer”.

Opting for a straightforward IPA moniker, the brewery teamed up with artistic collective, ilovedust on the branding side.

Fuller’s Brewing Director John Keeling explained: “I am continually delighted by our ever-extending keg range, it’s important that whatever the format, our beer has the best, most natural flavour.

“It’s also great that our UK market can now enjoy IPA alongside our cask and bottled IPA as well as Bengal Lancer”.