Argyll, Scotland-based Fyne Ales has revealed a new brand identity that draws inspiration from its farm brewery status and rural location on a 4500-acre estate at the head of Loch Fyne.
The brewery is has revamped the branding of its core range but has also added three beers to its year-round portfolio.
From December, the brewery’s Workbench, a 5.5% IPA, and Easy Trail, a 4.2% session IPA, will be available in 330ml cans, and North West, a New Zealand-hopped lager will join them as a permanent keg offering.
“Fyne Ales has always been recognised for the diversity and quality of our beers, but the look and feel of our brand put us at risk of falling behind in this fast-moving industry,” explained Fyne Ales managing director, Jamie Delap.
He added: “We set out to create a new identity that better tells the story of who we are and where we come from, but also reflects our ambitions as a modern, progressive brewery.”
Fyne Ales has partnered with Glasgow brand and design consultants O Street for the project, working closely with them to create the new look – each beer features stylised textures created using photography from the brewery’s farm estate, chosen to help tell the story of the beer and brewery.
“We’re proud to be a farm brewery; being a working farm in such a historic, beautiful and isolated location is part of everyday life at Fyne Ales,” commented Fyne Ales marketing manager Iain Smith on the new designs.
He said: “O Street have created a unique, striking brand identity that celebrates our provenance and we can’t wait to showcase it across our core beers and introducing Workbench and Easy Trail cans.”
The brewery has also revealed details of three bottled limited specials which will debut with the new branding – Remote Parts, a 7% West Coast IPA brewed in collaboration with Cigar City Brewery; Perfect Silence, a 6.9% red IPA and an 11.1% bourbon barrel-aged version of Brouwerij De Molen collaboration imperial stout, Mills & Hills.
All three will be available in 330ml bottles later this month, with Remote Parts also available in keg and Perfect Silence in keg and cask.
