Joule’s Brewery continues Birmingham expansion

Joule’s Brewery has expanded its Birmingham on-trade operation with the purchase of a canalside pub on Gas Street, in the centre of Birmingham.

Their journey in Birmingham began with the Red Lion in the Jewellery Quarter in early 2024, and later the New Inn in Harborne in 2024. Gas Street now completes the trio.

“For a small brewery from Market Drayton, it feels quite special. We’ve long hoped to find the right opportunity in the heart of the city, and now, we’re one step closer,” they said in a statement.

Initially the pub will remain open as it is, with Joule’s beers on the bar while they take some time to get to know the building, the area and the people.

They added: “Once we’re ready, and have saved up enough to do it properly, we’ll begin our plans to restore and reimagine the site as a Joule’s Taphouse.

“This next chapter will be guided, as always, by our belief in the quintessential pub experience: real fires, great pub food, live music, proper cask ale, good dogs and even better conversation. We brew with care, and we believe in creating warm, characterful spaces where people can feel truly at home.”

Joule’s development director, Anna Brakel, explained: “This is an ambitious site for us, but we do not undertake this challenge lightly.

“Waterside Tap in the next year will turn into a Joule’s Taphouse. Just like with our previous projects, we recognise the importance of preserving the history and unique features that make each pub special. We’ll take our time to understand the site, community and listen to the customers to help guide our plans.

“We are lucky to have many listed buildings within our Taphouse Estate – we find they have the most charm, as they’re steeped in history.”

The sale was handled by Jon Whitehead, who shared his thoughts on the process: “Selling a substantial city centre freehold asset to Joule’s Brewery was not only seamless and stress-free but the whole process was almost fun! Joule’s did not row back on a single item from when they made their offer and were true to their word on all aspects.

“Rarely have I come across such an honest, practical and commercially sagacious operator. I’m very much looking forward to seeing Joule’s Brewery in central Birmingham – I’ll be sure to visit and have a pint of Joule’s Green Monkey in the near future!”

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