Marston’s extends Founders Brewing Co distribution deal

The British business will distribute Founders beer for the next five years. This follows on from the former’s acquisition of Charles Well in 2017, a move that allowed Marston’s to distribute Founders beer for 12 months.

With Founders’ flagship beer All Day IPA stocked in 400 pubs and supermarkets in the UK, Marston’s said it has increased sales of the beer by 274%.

John Clements, head of commercial marketing at Marston’s, said: “We’re incredibly proud to renew our contract with Founders and very much look forward to our continued adventure together.

“We’re thrilled that the Founders philosophy and premium tasting portfolio is really starting to take effect here in the UK. We’re working with numerous independent operators, craft beer bars and the likes of Young’s, Castle Pub Company and Morrison’s to name just a few.

“When I think about All Day IPA in particular, it really is all about the beer – it’s that good, we simply say to operators “just take the lid off and take a sip.”

Brian May, vice president of exports, Founders Brewing Co, added: “We built Founders on an attitude of no regrets – an attitude of taking risks to bring the best beer possible to our fellow renegades and rebels.

“We’re not just a brewery, we’re a family, consisting of a group of passionate beer enthusiasts that take what we do seriously – but don’t take ourselves too seriously. In short, we make beer for people like us.

“We’re incredibly humbled by how much Founders has grown here in the US and we hope to replicate that success here in the UK by driving distribution in key retailers that are as passionate about great beer as we are.”

ARTICLES
PODCASTS