Record Store Day, the annual celebration of independent record stores is gearing up to its 2021 activities on Saturday 12 June and Saturday 17 July and for the first time, Meantime Brewing Company is proud to become ‘Official Beer Partner’ of the auspicious musical occasion which brings together over 200 independent record shops across the UK.
In celebration of the unique culture within independent record stores and in honour of the partnership, the Greenwich based brewery, will launch an exclusive Meantime 33:45 beer, with proceeds from this special batch brew being donated to affiliated charities of Record Store Day.
The table beer (3.5% ABV) has been brewed especially for the biggest indie record store event of the year and is inspired by the American west coast to offer a Turn-table IPA with Cascade, Chinook and Simcoe hops’ citrus, pine, and floral hits for a truly two-speed player.
Record Store Day & Meantime’s’ 33:45 beer will be available from Meantime’s new e-Shop, from Friday 4 June 2021 and in select participating stores from 12 June, and aims to support this special day which brings together fans, artists, and thousands of independent record stores across the world.
In the true spirit of collaboration, in which Record Store Day was founded 14 years ago, Meantime Brewing Company will donate proceeds to support War Child, the specialist charity for children affected by conflict, and, official charity partner of Record Store Day.
Music lovers visiting their local record store on the official days, will also receive limited edition Meantime t-shirts and Tote bags at participating record stores as a thank you for their support and contribution [whilst stocks last].
And for those who miss out, Record Store Day Meantime 33:45 official merchandise will be available to purchase through the Meantime e-Shop.
Meantime’s collaboration with Record Store Day is a message of solidarity for the independent record sector and its stores which, throughout the challenges of the past year, have found creative, flexible, and inventive ways to keep serving the music lovers in their communities.
More than 250 independent record stores will be celebrating in every corner of the UK with an array of special and limited-edition vinyl releases – more details on how to take part can be found on www.recordstoreday.co.uk.
