Mondo Brewing Company undertakes brand refresh

Mondo Brewing Company has undertaken a brand refresh and increased capacity at its Battersea-based brewery.

The London business has rebranded and in doing so, taken a bold approach in what is an “ever-more competitive visual landscape for craft beer”.

“We first started looking at how we could refresh the logo, while protecting what our customers love about our core beers,” said Todd Matteson, co-founder and head of sales & marketing. “Once we went down that road, a wider evolution of Mondo, and a refinement of our voice, made more and more sense.”

The brewery will transition into the new look over the next three to six months, with all new beers out of the brewery as of 1st March 2019 featuring the new logo.

The logo was designed by Camberwell-based studio Hello Seamus while the new artwork was illustrated by Luke Drozd.

Mondo’s brand refresh follows a significant brewhouse expansion of 33% fermenter capacity, to meet year-on-year on growth and demand for Mondo beer.

“In late 2017 we replaced our original 1000 litre (10 hectolitre) system with a 2000 litre brewhouse. This meant double brewing into our two sets of new 40 and 60 hectolitre fermenters,” said Thomas Palmer, co-founder and head brewer.

He added: “We’ve now traded up some of the remaining 20 hectolitre fermenters for two more of each of the 40 and 60 hectolitre fermenters, while adding a 60 hectolitre bright beer tank.

“This recent expansion allows Mondo to meet growing demand, both locally, internationally and with our esteemed restaurant partners.” 

About the Author
Tim is the launch editor of The Brewers Journal and is a keen advocate of the brewing industry.