Moorhouse’s managing director Lee Williams has said the brewery’s outdated branding had “gone on for too long” after unveiling a new-look for its established range of beers.

The Burnley-based brewery has draw upon its heritage in the shadow of Pendle Hill with the launch of Malkin Pale Ale, a 4.1% ABV beer been brewed with Citra, Eldorado, Calypso and Cascade.

The beer will follow in 330ml cans in the summer as well as the imminent launch of Sabbath Flight, a 5.0% ABV American Pale Ale.

Moorhouse’s has also invested in rebranding, working with leading brand design consultants, WPA Pinfold to create a new look for beers such as Blonde Witch and White Witch, designs that has come under fire previously for their outdated branding.

Williams, who joined the business little under a year ago, said the rebrand was top of his agenda when joining the brewery.

He said: “Let’s be honest, we were guilty as charged and let those brands exist for too long. If I has been able to change them sooner, I would have. But that would have been a knee-jerk move and we wanted to get things right.

“We wanted to get rid of those indefensible designs, get our own house in order and be that one brick in the wall of affecting a positive change in the industry.”

Williams added that the new range of beers is also integral to the brewery’s future, allowing the brew team to formulate and produce a broader number of recipes.

“It was important to create a broader platform for our brewers to show what they can do. It’s their chance to shine and to tell our story,” he added.