Beer Means Business is a new book that presents the epilogue to the craft beer revolution as well  as the prologue to the maturation of the new wave of brewing.

The book, which is released tomorrow (6th July) assesses the opportunities and threats across the beer supply chain through a review of economics and marketing in the UK brewing industry today.

Its author, Csaba Babak, also investigates the paradigm of ‘grow or die’, competition beyond the marketplace as well as the responses to the pioneers’ identity crises.

Beer Means Business is designed to outline the forces behind the unprecedented evolution as well as the potential scenarios within the complexity of the beer supply chain.

“The UK brewing industry has been extremely dynamic in recent years and it’s no longer possible to identify standard business models or explain this evolution in traditional ways. What has happened in the UK is unique and requires individual research instead of comparisons with other markets,” said the author, Csaba Babak.

He added: “Most literature about the beer industry in the UK is retrospective or at best reactive. I understand the reluctance to look ahead as things change particularly fast, but ultimately it is today’s activities that will define the future of the beer scene and the space for business ambitions.

“With this book, I wanted to stimulate and contribute to constructive debates in the beer industry on how to fuel the current momentum and diversity.”

“I dared to predict trends of further evolution in the businesses as well as the marketplace and I am excited to see how things will pan out.

“There are some big challenges ahead of the beer industry: growing intensity of competition, shifting emphasis from marketplace to policy making, subsiding distinction among products or the consolidation within today’s beer category, for example.”

Beer Means Business, published by Rethink Press, is released on 6th July and is available on Amazon.