Asahi Europe & International has appointed Nigel Parsons as the company’s new chief executive officer (CEO).

The business, which runs Fuller’s and Cornish Orchards in the UK, said Parsons is a leader whose “international experience, commercial mindset and deep understanding of our business will help guide into our next chapter”.

Parsons joined Asahi in 2021 as CEO of Asahi Lifestyle Beverages and most recently served as chief commercial officer, Oceania, leading the full commercial agenda across Australia and New Zealand.

Before joining Asahi, he held senior leadership roles at Mondelez International, including Business Unit President, Sub-Saharan Africa, and managing director, Australia.

The company said in a statement: “With experience across diverse geographies, categories and commercial environments, Nigel brings a strong perspective to a business built on iconic local brands, passionate teams and growing international ambitions.

“As he steps into this new role, we look forward to working together as one team across our markets — strengthening our brands, growing our business and continuing our journey to make the world shine through genuine connections. We wish Nigel every success.”