Harviestoun Brewery, the award-winning independent Scottish brewer, is accelerating its growth with a bold new brand identity currently being rolled out across the brewery’s award-winning portfolio. and a series of landmark hospitality listings with its beers now being poured in some of the UK’s most celebrated hotels, bars and hospitality destinations.
The Clackmannanshire-based brewery has recently won listings at Gleneagles Hotel, The Caledonian Edinburgh, The Coburg Bar at The Connaught in London, The Brompton Cross in Chelsea, Schloss Roxburghe, Bridge of Orchy Hotel and Thackray House amongst others.
Adding to the momentum, Harviestoun has also secured a listing at Nelly’s Tavern, the highly anticipated new opening from renowned restaurateur Jeremy King on London’s Strand. The venue wins mark a significant milestone for the independent brewery and further strengthen its presence within the premium hospitality sector, placing Harviestoun alongside some of the most respected names in UK food and drink.
Leading the charge is Harviestoun’s flagship Schiehallion Craft Lager, which now accounts for around two-thirds of the brewery’s production.
In the past fortnight, Schiehallion has been selected by acclaimed beer writer Pete Brown as one of The Times “12 Best Beers to Buy in the Supermarket”, while continuing to enjoy strong acclaim from beer drinkers on Untappd, where it has been rated the top independent Brewery in Scotland, attracting more than 38,000 ratings from enthusiasts around the world.
The recognition comes as consumers increasingly seek out premium, independently brewed beers with genuine provenance and heritage.
The rebrand follows Harviestoun’s recently announced £500,000 investment programme, including infrastructure upgrades, additional office space and the development of a new warehouse at its Alva brewery to support growing demand across retail, hospitality and export markets.
The refreshed identity has been introduced across Harviestoun’s core range, including Schiehallion, Bitter & Twisted and Old Engine Oil, with new packaging now rolling out across cans, bottles, point-of-sale materials and digital platforms throughout the on and off-trade.
The new branding features a simplified logo and a bold illustrated mouse motif – a playful nod to Harviestoun’s “Mischief Since 1983” ethos – alongside clearer colour coding to improve stand-out and consistency across the range. While retaining the character and heritage long associated with Harviestoun, the new design gives the brewery a more confident, contemporary presence that reflects its independent spirit and introduces the brand to a new generation of beer drinkers.
Andrew McKnight, CEO of Harviestoun Brewery, said: “We’re incredibly pleased with the rebrand. It captures everything Harviestoun stands for – quality, craftsmanship and heritage – while giving the range a more distinctive, contemporary look.
“At the same time, securing listings in venues of this calibre is a tremendous endorsement of the quality of our beers and the strength of the Harviestoun brand. These businesses are recognised for delivering exceptional guest experiences and carefully curated drinks offerings, so we’re incredibly proud that our beers have been selected to sit alongside some of the best products in the industry.
“From iconic Scottish destinations such as Gleneagles and The Caledonian to world-renowned hospitality venues like The Connaught and Jeremy King’s latest venture in London, these listings introduce Harviestoun to new audiences while reinforcing our reputation as one of the UK’s leading independent breweries.”
