A marketing and brand collective built for independent breweries and beer businesses has just launched.

The team is made up of figures that have worked with leading UK breweries such as Northern Monk, Salt, Ossett Brewery, Pillars Brewery, Brewgooder, Two Flints, Brains and Vale Brewery.

The collective, they explained, is built specifically around the needs of independent breweries, focusing on streamlining processes with a keen knowledge of day-to-day life at a brewery.

It comprises Tim ‘The Brand’ Weaver – Weaver has spent more than 20 years in branding, strategy, and design, helping breweries like Vale, Wilful, and Brains turn good beer into great brands.

Harrie Kelly – Kelly’s background spans brand strategy, marketing, and community engagement, and she’s spent her career helping breweries like Northern Monk, SALT, and Ossett find their voice and connect with people who matter.

Matty McMullen – McMullen is a brand strategist and designer who has worked with the likes of Pillars and Two Flints to bring their story to life. He works with ambitious founders to build full brand worlds that feel clear, confident, and commercially strong.

Jack Coomber – Coomber has more than 10 years in FMCG marketing experience and specialises in blending strategy with proper hands on delivery. He connects big picture thinking with real paying punters, from first awareness to loyal repeat buyers.

Combined, the team have made some majot achievements with breweries over the years including securing major supermarket listings, fuelling a 182% increase in online sales, achieving consistent 30-35% year-on-year growth, winning ‘Brewery Rebrand of the Year’ award and delivery of a £750K crowdfunding campaign.

Tim Weaver, who is behind The collective, explained: “Breweries are full of stories waiting to be told. Great beer is like a great album. You can have an amazing range of tracks, but it only becomes something unforgettable when there is a story that pulls people in.

“That is why the Brand Weaver Collective exists. A team of people who are unapologetically passionate about the beer industry, who understand what makes a brewery special, and who know how to communicate it in a way that creates real impact.

“This is the work I love, and the collective lets us bring all of that talent together to help breweries grow in the way they deserve.”