“Nolo” alcohol is set to be one of the driving trends of 2020, according to the craft brewers’ trade organisation, and reported by the BBC. In the report it says sales have soared by 30 percent in the last five years.

The number of 18-24-year-olds who say they don’t drink has increased by six percent in the past 12 months, to 23 percent, according to the Society of Independent Brewers’ (SIBA) British Craft Beer Report.

The report is forecasting that no alcohol, low alcohol and “free-from” beers are set to be one of the fastest growing parts of the market in 2020, with under 35s choosing low alcohol versions of drinks for a quiet night in or to accompany meals.

“As the consumers in this age bracket get older, this is obviously going to have an increasing impact on beer sales in the future,” added the association, which boasts more than 700 breweries.

“Consumers are more conscious of their physical and mental health than they have ever been, and this has driven the fall in alcohol consumption we are seeing, especially among young people.”