Bunta Beer, a non-alcoholic beer brand designed for pairing with Indian food, has experienced a 40% increase in year-on-year sales.

The company, which was founded by Gunikka Ahuja, secured more than 20 new accounts in the last month, including the Royal Albert Hall, Novotel, Pahli Hill, The Gladstone Arms, Knight of Notting Hill.

Ahuja said that while Indian food has moved with the times, the same can´t be said for the beers people enjoy with it.

She explained: “Indian food in Britain has moved on enormously. People are discovering regional dishes, better ingredients and a new generation of restaurants, chefs and food brands. There’s much more curiosity about where dishes come from, what goes into them and the experience around the food.

“But when it comes to the beer we drink alongside Indian food, the choice can still feel remarkably familiar.

“That was one of the opportunities we saw with Bunta. If we’re putting more thought into the food on our plate, why shouldn’t we put the same thought into what’s in our glass?”

Ahuja added: “Beer and curry is already one of Britain’s great food and drink combinations. We’re not trying to change that – we want to make it better.

“The Indian food scene is exciting, innovative and increasingly premium. We think the drinks served alongside it should be just as considered.

“National Curry Week is a brilliant opportunity to get people experimenting. Rather than automatically ordering the same drink, think about the flavours in the food and what you want your beer to bring to them.”