Sharp’s Brewery has marked 30 years brewing by announcing the national off-trade launch of its Offshore Pilsner.
Sharp’s will be rolling out its world-class Pilsner to retailers nationwide from the end of April, available in both six- and ten-can multipacks.
According to the company, the 4.8% ABV Pilsner is a refreshing zesty larger boasting juicy citrus-hops, delivering a wave of ocean cold refreshment. It has been inspired by the breaking waves and offshore winds near Sharp’s home in Rock, Cornwall. Since launching in 2018, it has become a favourite with beer lovers across the UK and has risen to become the best-selling discovery lager – defined as smaller, unique premium lager brands – in the South-West of the UK.
Sharp’s has also unveiled a new look for Offshore Pilsner more widely, which will feature across the new multipacks, as well as draught formats.
The launch comes on the 30th anniversary of Sharp’s Brewery being founded in 1994. Since then, it has become the largest brewer of cask beer in the South West and boasts a range of award-winning beers, including Doom Bar – the UK’s number one amber ale – Doom Bar Zero and Atlantic Pale Ale.
James Nicholls, marketing controller at Sharp’s, said: “We’re delighted to be celebrating 30 years of great brewing by announcing the national launch of our Offshore Pilsner in the off-trade.
“We know Offshore Pilsner has proven a hit with consumers across the country since launching in pubs and bars in 2018, and we’re excited to carry this momentum into the retail space and give drinkers even more access to this amazing beer.
“We’re helping our off-trade customers tap into the lager category this summer while giving beer lovers a crisp, clean fruity beer that delivers on taste.”
