Vocation Brewery has expanded its on-trade portfolio with the launch of a new session IPA.

Life & Death Session IPA is 4.2% and forms part of its award-winning flagship Life & Death brand

The new session-strength IPAbeerhas been brewed to deliver the same bold and hop-forward character that has made Life & Death Classic IPA (6.5% ABV) one of the UK’s leading independent craft beer brands.

Chris Mitchell, head of marketing at Vocation Brewery, said: “As the first permanent draught extension, Life & Death Session IPA marks the next evolution of our award-winning Life & Death brand at a time when drinkers are increasingly looking for premium beers that combine flavour with sessionability.

“We wanted to create more opportunities for people to experience Life & Death in the on-trade, while staying true to everything that’s made the brand a success.

“We’ve created a bold, flavour-first Session IPA that gives pubs and bars a premium beer, backed by the reputation and demand of an established brand.”

The launch comes as drinkers continue to seek greater choice and discovery in the on-trade. Vocation Brewery’s latest beer census found that almost 70% of drinkers discovered a new favourite beer or beer style in the past 12 months, while nearly a third say mainstream beer brands feel predictable and uninspiring.

Meanwhile, 44% of 25–34-year-olds said they would visit pubs more often if they could try new and distinctive beers, highlighting the role recognised independent brands can play in bridging the gap between familiarity and discovery.

At the bar, the launch will be supported with premium branded glassware, bar runners and a striking new tap handle designed to reinforce brand recognition and maximise visibility at the point of purchase.

Life & Death Session IPA is available in 30L and 50L kegs directly from Vocation Brewery and through selected regional and national wholesalers.