Brooklyn Brewery Scorcher IPA hits UK in can and keg

Brooklyn Brewery’s Scorcher IPA will make its international debut in can in the UK this spring.

The 4.5% IPA, which is brewed with Amarillo, Simcoe, Cascade and Bravo hops, has been available in bottle but its presence is expanding through the two new formats.

Brooklyn Brewery’s brewmaster Garrett Oliver said the beer reflects drinkers’ changing tastes.

He explained: “It’s funny to note that we actually first released Scorcher in 2004. At the time, most people seemed to only want massive IPAs but other brewers were really big on Scorcher.

“Fast-forward to 2017 and we’ve updated the beer with even brighter hop notes and it’s now our go-to beer for barbecue food and evenings out in the pub.”

The beer is distributed through Carlsberg UK, which handles the Brooklyn Brewery beer portfolio in the UK.

Liam Newton, vice president of marketing at Carlsberg UK, added: “Building wider interest and access to Brooklyn Brewery’s craft beer portfolio in the on-trade is a priority for us as a brewer this year, where it complements our premium beer portfolio.

“We’re thrilled to be able to introduce Scorcher into the on trade on draught and into the on and off-trade in cans for the first time in the UK, building on its existing popularity as a quality bottled beer.”

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