BrewDog has appointed AlixPartners, a London-based management consultant business to oversee the sale of the business, Sky News reports.

The Scottish brewery has called in the firm to liaise with potential bidders in a move that is likely to see the sale of the company.

Sky’s city editor Mark Kleinman reported that AlixPartners had begun “sounding out prospective suitors” and that a “quickfire deadline for indicative offers” is understood to have been set.

In a statement released by Brewdog the company said: “As with many businesses operating in a challenging economic climate and facing sustained macro headwinds, we regularly review our options with a focus on the long-term strength and sustainability of the company.

“Following a year of decisive action in 2025, which saw a focus on costs and operating efficiencies, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business. This is a deliberate and disciplined step with a focus on strengthening the long-term future of the Brewdog brand and its operations.

“Brewdog remains a global pioneer in craft beer: a world-class consumer brand, the No.1 independent brewer in the UK and with a highly engaged global community.

“We believe that this combination will attract substantial interest, though no final decisions have been made. Our breweries, bars, and venues continue to operate as normal. We will not comment on any further speculation.”