Attic has marked the start of 2026 with a bold refresh of its branding, putting customer experience first and proudly representing the brewery’s Birmingham roots.

Born in South Birmingham in 2018 and built on hard graft, creativity and community, what started in an attic has grown into the largest independent brewery in the West Midlands, whilst remaining 100% owner-operated, self-funded and grounded.

With the goal of becoming the Midlands’ best-loved brewery, Attic has ambitious plans for 2026. Whilst the brewery has long been known by Brummies for its easy-drinking beers, community taproom and colourful branding, the refreshed look will help make the range more accessible to new consumers.

“We’ve always made beer for everyone to enjoy,” said Sam Back, one of Attic’s founders. “And part of that is making sure our branding and artwork is approachable enough for anyone to feel comfortable to give it a go. We know that once drinkers try the beer, they’ll come back for another.”

Renowned marketing agency WAA Chosen have produced an evolution of the pattern-heavy, colourful branding that has been the cornerstone of Attic’s brand for several years.

The result maintains a playful look, whilst simplifying the messaging, improving consistency across the range and showcasing artwork that is much more compelling for consumers.

2026 promises to be the most exciting year in Attic’s history, with well-placed investment expected to lead to significant growth in both the on- and off-trade and exciting developments to be announced that will help ensure the long-term security and continued success of the business.

“It’s a tough time for the industry at the moment,” added Oli Hurlow, the brewery’s other founder, “so our ability to continue to grow, diversify and secure our long-term future is something for us all to be incredibly proud of. A bold new look is just the start.”